Designer Masaba Gupta dropped her impeccable new collection – THE MASABA BRIDE with Kareena Kapoor Khan. On 19 October, 2023, House Of Masaba announced the launch of their luxury bridal label ‘The Masaba Bride’ with the campaign ‘Patiala Portraits’, starring modern-day royalty Kareena Kapoor Khan. Masaba Gupta said. “Kareena is timeless and I wanted a timeless face for this campaign. She owns herself with utmost confidence in every stage of her life or career; and this association pays homage to the brides who embody strength, independence, and individuality.” The collection is a tribute to the timeless grandeur and elegance of the Maharanis of Patiala, Begums of Hyderabad, and the Princesses who placed India on the map of global influence.

Here’s Everything About The Kareena Kapoor Khan x Masaba Gupta Collection:

‘Patiala Portraits’ draws inspiration from the rich tapestry, with a sense of royalty and an ode to India’s regal history; blending it seamlessly with contemporary designs. It is a luxurious story woven with dori, sitara, and moti kaam; bitter-sweet anticipation of a new beginning. It is for the modern woman who stays true to her roots but does not shy away from owning herself and finding her voice.

The Masaba Bride, starring Kareena Kapoor Khan - 2_11zon

Unveiling The Masaba Bride Label With Kareena Kapoor Khan

“When envisioning this collection, I couldn’t help but see it as a heartfelt love letter—a tribute to the incredible women who have led by example. Choosing Kareena as The Masaba Bride was a natural choice; she personifies the very essence of our bridal line: timeless, classic, and powerful. In an age of influence, Kareena stands for inspiration. In this campaign, she is not just the bride on her wedding day, but also the bride when she’s letting her hair loose at the after-after party or when she’s coy yet confident at her haldi – mehendi.

I believe marriage is one of the most glorious days in every individual’s life, and I want everyone, regardless of gender, to revel in their wedding festivities, feeling liberated, powerful, and completely authentic when they wear pieces from the ‘Patiala Portraits’ by House of Masaba.”, says Masaba Gupta.

“I have always been an admirer of Masaba’s vision, which is truly unmatched. Her patterns and designs always have a beautiful story to tell. So thrilled to be with her on the journey as she launches The Masaba Bride, a day that every woman wants to feel her most beautiful self” says Kareena Kapoor Khan.

Unveiling The Masaba Bride Label With Kareena Kapoor Khan Unveiling The Masaba Bride Label With Kareena Kapoor Khan

In true Masaba fashion, the collection is laden with meaningful motifs that are delicately woven into the fabric. One of the most distinctive features of the collection is the son chidiya motif – a bird in flight, which is emblematic of growth and freedom. Another popular motif in the collection is the neel kamal, something that comes from dirt but emerges into a visual so beautiful. The trikone, anar borders, wallflower cheetah, haath phool, and the popular Masaba dil chidiya is also seen across the collection.

Ranging from double odhani lehengas, Patiala salwar sets, to corset and tissue sarees, cape gowns, and skirts, ‘Patiala Portraits’ is nothing short of a fairy tale but styled in a very real world for a woman who embraces the traditions while fearlessly forging into the future.

Unveiling The Masaba Bride Label With Kareena Kapoor Khan

Showcased against the vivid backdrop of aged walls in hues of green, pink and red, adorned with golden Masaba motifs in the palm and the iconic son chidiya, old wooden furniture and khats, the campaign whisks you away to the nostalgic feeling of a shaadi ka ghar during the early hours before a wedding. Elements symbolic to the names of the lines in the collections, like sweets, kesar, nimbu mirchi, namak; along with printed mehendi cones, real trees, varmalas, pots, add custom intricately designed Masaba varmalas that can be lasting mementos for years to come.

The campaign is shot against a custom soundtrack ‘Raanjhan Aaya’, by Masaba, Akshay & IP, in association with Sony Music Entertainment India. It brings alive the emotion of a shaadi while sprinkling the collection notes in the lyrics beautifully.

The collection will have pieces that will be made to order and few retail at select Masaba Bridal stores across India and also online.

Unveiling The Masaba Bride Label With Kareena Kapoor Khan

About House of Masaba:

Masaba Gupta, the ‘Queen of Prints’, is a renowned, award-winning luxury designer of bridal, festive, resort wear, and jewelry. The hallmark of her label, House of Masaba, is her signature design language which is India proud with a Caribbean heart. Her designs are a celebration of color that exudes a playful and experimental aura; infused with unique textures and motifs, it captivates fashion enthusiasts worldwide. House of Masaba operates flagship stores across India and has an international presence online at

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