In recent years, a notable shift in the fashion industry has seen the emergence of size-inclusive brands that celebrate diversity in body shapes and sizes. These brands are working wonders by challenging traditional fashion of sample size standards. One such trailblazing brand offering a wide range of sizing options for formal, casual, and ethnic wear is Apella. The brand aims at empowering customers to embrace their unique bodies and express their personal style without limitations. Through their commitment to diversity, this size-inclusive brand is not only reshaping the fashion landscape, but is fostering a body-positive shopping experience for women and men
Thanks To Apella – A Size Inclusive Brand, Now You Can Shop From XS To 10XL All Under One Roof:
All About Apella
Apella is a size inclusive brand that has been creating comfort for women of all sizes since 2020. Based in Paonta Sahib, Himachal Pradesh, this brand was founded by Ritu and Rajesh Khanduja. The brand sprouted after founder Ritu Khanduja experienced a gap in the fashion industry when it came to finding proper outfit sizes. Amidst the struggle Ritu faced to find the right kind of outfit that fits her body type and gave her comfort – Apella was born. The trouble of numerous tailor visits and alterations, Ritu realized she can’t be the only one dealing with it on the regular basis. Moreover, the mainstream fashion brands too offer a limited sizing catalog that fits the bill of those with standard sizes. Thus, in 2020, Apella was launched with a motto of – You Matter, Your Size Doesn’t. Isn’t that fascinating?
Thanks to her direct customer approach; Apella knew the exact gap in the fashion industry and how to cater it. They came up with a complete solution for a wardrobe for men and women. With sizes ranging from XS to 10XL, you are sure to get everything you desire to wear, in your size. Including casuals, formals, leisure wear, festive and celebration wear, to even maternity wear – Apella has it all!
Plus Size Brand – Apella’s USP
This size inclusive brand’s USP is not limited to its plus size range. They aim at making a niche spot in the market with some more exclusive services like that most online brands fail to cater to. Some of these services are –
1. A Dedicated Personal Support
Apella has a dedicated team of personal support executives that help you understand your style, and curate looks for you to slay every time you step out. From style recommendations to sizing advice, this team acts as trusted companions who guide you through your fashion journey. They ensure that your purchase is not just a transaction but an experience tailored to you.
2. Size Inclusivity & Customization
The brand caters to a wide size range that starts from XS and goes up to 10XL. However, it does not stop there! Apella goes a step beyond to ensure that you find the perfect fit. They have a free size customization service to allow you to invest in fashion that fits your size, style and vibe.
3. Variety Of Style – Perfect For Every Occasion
Apella is a comprehensive hub for all your fashion desires. They are a package that caters to being easily accessible – no matter what occasion. From casual outings, party nights, formal events, weddings or festivities; they have all styles! Above all, they will be your go-to even as you embark on your maternity journey.
4. Pocket-Friendly Pricing
Apella is a place where fashion meets comfort, but at an affordable price! Yes, the brand aims at providing top-notch quality outfits without a heavy price tag. The team works relentlessly to bring to you stylish and fashion-forward pieces with a price range that does not cause holes in your pockets.
Apella Is Home To Plus Size Wedding Wear & Festive Outfits
With wedding season around the corner, it might seem a tad bit difficult to find the perfect wedding wear in the plus size range. However, Apella is just the right place for you! This brand is a cumulative and wide-ranging hub for all your fashion desires for festive and wedding wear. No matter what occasion or style, from casual outing, party night, formal event, weddings or festivities; they have it all!
From ethnic and indo-western outfit options for women, and kurta sets for men, you are sure to be spoilt by choice. Womenswear includes everything from anarkalis, shararas, suit sets, lehengas, to festive blouses. The menswear for plus size wedding wear collection includes kurta pajamas, kurta vasket sets, festive kurtas along with stylish vaskets and jackets.
Embroidered to embellished and also with trending prints and patterns, Apella’s plus size wedding wear collection is sure to leave you tempted. Trust us, you cannot stop yourself from a couple of outfits to your cart.
Here’s A Sneak Peek Apella’s Incredible Collection
No matter what style or pattern, Apella caters to it all! So, here is a sneak peek at some of their fabulous pieces that are totally worth checking out.
Price Point: Starts from INR 800 and goes up to INR 15,000
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