Irrau

IRRAU As the contemporary landscape experiences a shift from all that is digital and a touch away to a more experiential ethosphere, it is becoming increasingly imperative to focus on recreating the relevance of homegrown. IRRAU stems from a Japanese word that means to touch and feel. Hence, Irrau, incepted by Samir Mantri, celebrates the real craft, painstakingly handmade by local artisans and embroidered in age-old embroideries to make them timeless and last for heirlooms. We firmly practice intensive handiwork and craftsmanship that takes days to realize a single piece of garment. This can be experienced and cherished alongside the construction of your priceless piece. We respect traditions and delve into ancient relics of art and architecture to bring forth the long laurels and treasures but ensure that they marry the contemporary times and match the woman of a substance of today. Irrau witnesses its woman as standing tall on accomplishments, independent and a torchbearer for generations to come. We celebrate her moments of pride and happiness and endeavour to compliment her joyous times. In her magnanimity, do we find her rebirth, her Irrau, her totem?