SIRISHA REDDY

Born and raised in the culture rich city of Kurnool, ace designer Sirisha Reddy introduced her very own eponymous label with a focus on specialized bridalwear and trousseau outfits which are uniquely handcrafted and embroidered. The brand is almost synonymous with sophisticated cuts, clear structured patterns, premium luxurious fabrics and textured art, all coming together in beautiful pieces that fit impeccably. It’s not often that we hear about engineering graduates who turn into fashion designers. However, Sirisha knew right after her graduation that fashion is her true calling and she decided to turn her passion for fashion into a reality by launching her own brand. Her technical background coupled with creativity from a graphic designing program give her an unmatched edge over other labels and adds a sense of perfection to all her clothes. She has also designed outfits for renowned Tollywood and Bollywood celebrities over the last couple of years. The label’s creations range from conceptual lehengas to modern cocktail dresses, as well as bridal and trousseau wear for both brides and grooms. Creative drapes, delicate embroideries, clever textures and structured cuts in vibrant color palettes form the soul of the brand. The brand’s recently launched bridal collection, embellished with glass and unique thread work, is bold extremely thoughtful as it reflects an insipration filled journey of the bride. All in all, she’s known to create a new dimension to indowestern and formalwear for her customers. Discover her designs at her flagship store in Jubiliee Hills, Hyderabad!