The wedding season is just around the corner and we are sure every bride-to-be is on a hunt to find the best bridal wear. While there are multiple designer stores and online stores who have a stunning range of bridal wear, ShaadiWish always aims to make your life easy! So, we have shortlisted some bridal wear brands that you need to explore this wedding season. With trending designs and colors, these bridal wear brands are not going to disappoint you.

Best Bridal Wear Brands That You Must Keep An Eye On This Wedding Season:

121 Couture

121 Couture is a luxury bridal couture based in Kolkata, the brand has both retail stores in Park Street and available online at aza/elahe. No matter what kind of a bride you are or what style of lehenga you are looking for, 121 Couture will never leave you disappointed. They also have a wide collection of bridal wear in anarkali, gowns and other indo-western outfits that can suit every bride’s taste.

121 couture aims to focus on Indian heritage and culture by emphasizing on handwoven textiles. The brand features detailed embroidery on quintessential hues. Every outfit from their collection resonates an ultimate charm that every new-age bride wants to portray. This bridal wear brand ensures to balance the traditional and modern designs to create something phenomenal for every bride.

Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season

Price: Starts from INR 1,00,000.

You can book an exclusive appointment to visit their store here.

Store Address: 121, Park St, Opposite Bhagirathi Neotia Hospital, Mullick Bazar, Park Street Area, Kolkata.

Check out 121 Couture’s latest collection on their website and social media handle.

Mahitha Prasad

Mahitha Prasad is an online and retail luxury designer bridal wear brand that is based in Bangalore since 2015. The founders Mahitha and Prasad established their designer label for bridal couture with a bespoke collection. The brand specializes in signature bridal couture like heavily embroidered blouses and lehengas, as well as other occasional wear. Mahitha Prasad is known for their intricate and traditional hand embroideries that every bride is bound to love. The elegant craftsmanship and precise embroidery that the brand showcases is one of a kind. If you are looking for luxurious yet affordable fashion, then Mahitha Prasad is a brand for you.

The brand has innovative embroidery techniques, unique propositions of embellishments, timeless patterns, high quality fabrics and elegant wearable designs that every bride can style effortlessly. No matter what design or color palette, the brand ensures you get a dream ensemble for your special days. They cater not only to embroidered blouses and lehengas, but also have a stunning collection of sarees, fusion wear, langa voni (half saree) and gowns.

Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season

Price: The price for bridal and occasional blouses starts from INR 10,000. Heavily embroidered bridal blouses start from INR 25,000. Customization for lehengas, gowns, anarkalis start from INR 25,000.

Special Discount For ShaadiWish Brides: Mahitha Prasad is offering a 10% discount on their latest PRET collection along with the ‘ready to ship’ products. Isn’t that amazing?

Even though the brand is based in Bangalore, they provide free shipping across India. They also ship worldwide with additional charges depending on the location.

To check out their latest collection, visit their store:

Address: #434, 2nd Floor, 27th Main, Sector 1, HSR Layout, Bangalore – 560102.

You can scroll through their collection on their website and social media handle. To check their exclusive blouse collection, visit Blouse House by Mahitha Prasad.  

If you want customization, the brand provides a virtual video call with their designing team. You can book an appointment here.

For more details, reach the brand on –

WhatsApp: 9886712300


Also, check out these real brides mehendi looks that left us captivated.

ADS By Damini Anand

ADS by Damini Anand was launched by founder Rajni Anand in 1991 and now is nothing less than a one-stop bridal wear brand. With stylish and trendy designs, this bridal wear brand caters to a wide range of lehengas, gowns, suits, anarkalis, and indo-western outfits for every traditional and modern bride.

Latest designs and trends, the brand is popular for their contemporary designs and off-beat color range. With quirky prints, boho vibes and fun silhouettes, this designer label is also perfect for stylish pre-wedding outfits. Their range of bridal collections is beloved and coveted by many brides-to-be, thanks to their intricate embroidery, finesse of designs and beautiful silhouettes. The brand has worked with a lot of celebrities and designed for a lot of famous bloggers from North India.

Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season

To know more about their collection, check their social media handle or visit their store.

Address: SCO 195-196, Sector 7-C, Inner Market, Chandigarh, 160019

Contact: +91 8283835858, 0172-5034411

Here are some of the size inclusive brands that cater to the plus size brides.

Design By Shivani

Design By Shivani is a designer couture label based in Faridabad. Started in 2015, founder Shivani Chaudhary started this bridal wear brand to make every bride look the best on her wedding day. The brand has a wide collection of ingenious outfits that are a perfect balance between contemporary designs and Indian craftsmanship. Be it heavy bridal wear or something fun and quirky for haldi, mehendi or sangeet, Design By Shivani will not let you down!

Design By Shivani is a brand that focuses on high quality fabrics, trendy designs and customer satisfaction. They ensure that the brides have everything customized as per their vision and requirements. From heavy bridal wear lehengas to lightweight, hand embroidered pieces and cocktail gowns, they have it all! Design By Shivani not only caters to brides, but also has an extensive collection of outfits for bridesmaids, grooms and groomsmen.

Price: Starts from INR 15,000

To check their latest collection, visit their website, social media handle and store.

Address: 67, Link Road, Sector 28, Faridabad.

Contact: +919999762639

Akriti By Ritika

Based in Patiala, Akriti By Ritika is a homegrown brand established in 1999. With over 2 decades of industry experience, founder Ritika Goel aims to give every bride dream outfit for her D-day. This bridal wear brand is known for its range of luxury clothing that are crafted with perfection and embellished with intricate embroidery.

With lehengas, shararas and various other ethnic wear options for brides, Akriti By Ritika also helps in curating bridal trousseau. Each of their outfits is handcrafted with precision to give it the utmost couture feel. The brand ensures that each bride gets an outfit which matches her expectations, choices, style and taste. This is exactly why; the brand caters to customization of outfits as per the bride’s requirements. Akriti By Ritika have also styled actress Prachi Tehlan for her D-day!

Best Bridal Wear Brands To Explore This Wedding Season Best Bridal Wear Brands To Explore This Wedding Season

Price: Starts from INR 1,50,000 and can go up to INR 3,50,000.

Special Discount For ShaadiWish Brides: Akriti By Ritika is offering a special discount of 5% to all the ShaadiWish brides-to-be and readers. Isn’t that amazing?

Visit the store or scroll through their social media handle to check out their latest collection. You can also shop their amazing designs on websites – Pernia and Aza Fashion. 

Address: 44 C, Model Town, Patiala.

Also, here’s where you can buy emerald jewellery for your big day.

End your search for ShaadiWish approved wedding accessories for your D-day!

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