Mangalsutra with an element of gold and few black beads holds a huge significance in a life of an Indian married woman. When it comes to Indian wedding traditions, the conventional neckpiece tops the chart. Different people have different religious interpretations related to this sacred jewellery. In short, mangalsutra on a neck is imperative to a woman to fall in a married category.

But the same mangalsutra which was used to symbolize traditions, customs, femininity and strength of a marriage has made a comeback with a smart and edgy twist. Thanks to Sampat Jewellers that came up with a concept shoot where we saw that the traditional symbol transitioning into something versatile and trendy. And, photographer Harkanwar Singh captured it flawlessly that be it your board meetings, night-outs, parties, brunches or movies; the gold jewellery chain, mangalsutra can now make a mark anywhere and everywhere. Variations in the designs that we see in the images dictate that women can carry the wedding jewellery, mangalsutra perfectly to suit their personalities. With a blend of old and new, the brides in the shoot wore their marriage symbol without compromising on their style statement.

Let’s see how these modern day brides rocked their wedding look in different outfits and personalities. And, let us give you a reason why mangalsutra should not end in your bank lockers anymore:

The Sassy Bride

Mangalsutra mania for a different and powerful persona
mangalsutra, mangalsutra design, modern day brideWho said mangalsutra won’t suit your sizzling outfits?

mangalsutra, mangalsutra design, modern day brideThat goes well with modern times

mangalsutra, mangalsutra design, modern day brideUnique design makes it a clear style winner

mangalsutra, mangalsutra design, modern day brideSleek and trendy mangalsutra- season’s hottest fad

mangalsutra, mangalsutra design, modern day brideNow, have your way to a classic and suave look in a traditional mangalsutra

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The Modern Day Bride

Slay the latest long mangalsutra design smartly for parties and occasions

mangalsutra, mangalsutra design, modern day brideSweetly feminine and totally glamorous

mangalsutra, mangalsutra design, modern day brideA comeback in a sleek and modern avatar

mangalsutra, mangalsutra design, modern day brideThe evergreen mangalsutra for that great deal of appeal.

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The New Bride

For a traditional yet smart and confident woman

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Appear like a diva at wedding and ceremonies in delicate and splendid manner. mangalsutra, mangalsutra design, modern day bride

Represent your marriage and love in style

mangalsutra, mangalsutra design, modern day bride

One-of-a-kind design to punch up your desi look

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Add some subtle spark and shine to your traditional selfmangalsutra, mangalsutra design, modern day bride

Sleek, subtle and exuberating in stylemangalsutra, mangalsutra design, modern day bride Grab the age-old trend to make an impactmangalsutra, mangalsutra design, modern day bride

Smart, chic and comfortable to don the desi yet glam lookmangalsutra, mangalsutra design, modern day bride

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The Boss Bride

The latest long mangalsutra designs is a completely wearable jewellery with your casual and formal wear.

mangalsutra, mangalsutra design, modern day brideBreak free from the traditional in favour of something cool and edgy

mangalsutra, mangalsutra design, modern day brideLong and sleek mangalsutra that won’t feel out of place with western outfits

mangalsutra, mangalsutra design, modern day brideThe uber-cool mangalsutra to wear for fun and leisure

mangalsutra, mangalsutra design, modern day brideBecome the talking point in sleek and stylish

mangalsutra, mangalsutra design, modern day brideImpress your partner in a perennial piece of jewel

mangalsutra, mangalsutra design, modern day bride

The Party Freak Bride

Dance your night away being the fashion-forward

mangalsutra, mangalsutra design, modern day brideCool and comfy for fashion-conscious women

mangalsutra, mangalsutra design, modern day bride

Age-old and humble mangalsutras are coming back in fashion arena and becoming one of the hottest jewels to wear. With diverse designs, patterns and variations; you can show off your bridal status with vogue.

Partners involved in the shoot:

Jewellery Designer: Sampat Jewellers

Photographer: Harkanwar Singh

Outfit by: Naveda Couture

Indian Outfits: Sari Palace

Makeup by: Harpreet Chima

Hair by: SKM artistry

Models involved in the shoot: Reena RaiChristina DavisMonica Patel

Neelam Jain
Author

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