Mangalsutra with an element of gold and few black beads holds a huge significance in a life of an Indian married woman. When it comes to Indian wedding traditions, the conventional neckpiece tops the chart. Different people have different religious interpretations related to this sacred jewellery. In short, mangalsutra on a neck is imperative to a woman to fall in a married category.
But the same mangalsutra which was used to symbolize traditions, customs, femininity and strength of a marriage has made a comeback with a smart and edgy twist. Thanks to Sampat Jewellers that came up with a concept shoot where we saw that the traditional symbol transitioning into something versatile and trendy. And, photographer Harkanwar Singh captured it flawlessly that be it your board meetings, night-outs, parties, brunches or movies; the gold jewellery chain, mangalsutra can now make a mark anywhere and everywhere. Variations in the designs that we see in the images dictate that women can carry the wedding jewellery, mangalsutra perfectly to suit their personalities. With a blend of old and new, the brides in the shoot wore their marriage symbol without compromising on their style statement.
Let’s see how these modern day brides rocked their wedding look in different outfits and personalities. And, let us give you a reason why mangalsutra should not end in your bank lockers anymore:
The Sassy Bride
Mangalsutra mania for a different and powerful persona
Who said mangalsutra won’t suit your sizzling outfits?
That goes well with modern times
Unique design makes it a clear style winner
Sleek and trendy mangalsutra- season’s hottest fad
Now, have your way to a classic and suave look in a traditional mangalsutra
The Modern Day Bride
Slay the latest long mangalsutra design smartly for parties and occasions
Sweetly feminine and totally glamorous
A comeback in a sleek and modern avatar
The evergreen mangalsutra for that great deal of appeal.
The New Bride
For a traditional yet smart and confident woman
Appear like a diva at wedding and ceremonies in delicate and splendid manner. 
Represent your marriage and love in style
One-of-a-kind design to punch up your desi look
Add some subtle spark and shine to your traditional self
Sleek, subtle and exuberating in style
Grab the age-old trend to make an impact
Smart, chic and comfortable to don the desi yet glam look
The Boss Bride
The latest long mangalsutra designs is a completely wearable jewellery with your casual and formal wear.
Break free from the traditional in favour of something cool and edgy
Long and sleek mangalsutra that won’t feel out of place with western outfits
The uber-cool mangalsutra to wear for fun and leisure
Become the talking point in sleek and stylish
Impress your partner in a perennial piece of jewel
The Party Freak Bride
Dance your night away being the fashion-forward
Cool and comfy for fashion-conscious women
Age-old and humble mangalsutras are coming back in fashion arena and becoming one of the hottest jewels to wear. With diverse designs, patterns and variations; you can show off your bridal status with vogue.
Partners involved in the shoot:
Jewellery Designer: Sampat Jewellers
Photographer: Harkanwar Singh
Outfit by: Naveda Couture
Indian Outfits: Sari Palace
Makeup by: Harpreet Chima
Hair by: SKM artistry
Models involved in the shoot: Reena Rai, Christina Davis, Monica Patel
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