Celebrated couturier Abhinav Mishra & young superstar Rohit Saraf get the summer party started with the couturier’s latest summer collection ‘Nilufer’. A soirée, a reason to celebrate, to make every day of a wedding week into something truly special, that’s how couturier Abhinav Mishra perceives a perfect celebration. Where every day is filled with colour, laughter and endless love. Nilufer is a collection that symbolises the essence of celebration, where timeless beauty meets a bygone era, a time where music, family, friends, camaraderie takes precedence. There are so many ways to celebrate a wedding, it is the coming together of different faiths, it is finding beauty in diversity, in sharing a set of emotions that are deep and moving.
Here’s How Rohit Saraf Captured Hearts In Abhinav Mishra’s Latest ‘Nilufer’:
Shot at the Raffles Udaipur with our leading man Rohit Saraf, ‘Nilufer’ is an homage to a generation of achievers who revere tradition. This collection has prints inspired by Mughals motifs, based on linear lines and floral patterns. The tones are light pastels elevated with embroidery, classic mirror work, intricate Dori, and zari. The collection focusses on Abhinav Mishra’s signature craft of Mirror-Work, a mainstay in all the ensembles showcased by the couturier, across womenswear and menswear.
Abhinav Mishra, Couturier, says “Our brand continues to pay homage to celebrations and festivities along with the theme of LOVE, an aspect that will always be a part of our story-telling process. For us each ensemble tells a story and each collection has a meaning behind it, it is the very inspiration I draw to do what I do. For Nilufer, we wanted to focus on the high tea/day-time celebrations preceding a wedding, and the idea of today’s star Rohit Saraf to be a part of it was a natural decision. He embodies the man of today, tuned to the sensibilities of today’s generation but always respectful towards eras bygone, and that is a tenet our brand also follows, so it was a very organic collaboration too me together.”
Rohit Saraf, adds “I have always loved Abhinav Mishra’s craft and designs along with the storytelling that comes through his magical campaigns which are truly a testament to our old world heritage along with a new age ethos that looks into the future. It was an absolute pleasure to be a part of this summer party that will remain special and unforgettable for me.”
The campaign and collection are now live on website.
More info on Abhinav Mishra’s Instagram.
Store Address: Regency One, 100 Feet Rd, near Dhan Mill, Chattarpur, New Delhi, Delhi 110074
About Abhinav Mishra
Abhinav Mishra is one of India’s fastest growing designer brands, and his designs are a reflection of the constantly evolving, dynamic and diverse India that we live in. Formally launched in 2017, his eponymous label celebrates the complex relationship that fashion and the country’s rich crafts share, creating clothes for the young globally inclined Indian women, who are in tune with the international sensibilities of fashion and style while being honest to their own ethnic aesthetic.
Originally from Allahabad, Abhinav Mishra finished his schooling in Lucknow. Always having a penchant for design, he decided to go to one of India’s top ranking colleges for Fashion and Design, Wigan & Leigh College, Lucknow. He started his career in the decor and events industry by working with renowned wedding decor company – Rani Pink, where he currently is a partner.
Today the Abhinav Mishra label is available across online portals and we supply across the globe.
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