Want to say ‘I do’ by an exotic beach or amidst lush green mountains? Then the Government of India is here to help you out! Building upon the vision of Prime Minister Narendra Modi’s ‘Developing Tourism in Mission Mode,’ Ministry of Tourism unveiled an ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage. From breathtaking landscapes to sacred traditions, the campaign has identified 25 key spots across the country to seal the love of couples on their special day.
Here’s Everything You Need To Know About The Destination Wedding Tourism Campaign Launched By Indian Tourism Ministry:
All About Destination Wedding Tourism Campaign Launched By Indian Tourism Ministry
With destination weddings being quite popular amongst couples, Government of India has made sure to be your blessing in disguise. Back in March 2023, Prime Minister Narendra Modi spoke about endorsing destination weddings as an ‘out-of-the-box’ idea and a ‘long-term vision’ that will help tourism scale new heights. According to PM Modi, ‘tourism’ has a socio-cultural context in India and is not just a fancy term. He claimed that along with a boost for the wedding industry, tourism too will benefit a lot.
Most of the couples these days look for destinations like mountains or lush greenery to get that perfect picturesque backdrop for their weddings. And PM Modi too suggested that people must explore new destinations, Indian heritage sites, north east mountain ranges and more. Thus, announcing the need for unique destination wedding packages will certainly boost enormous tourism potential as even middle-class and upper-middle are selecting destination weddings.
So, building upon the vision of Prime Minister Narendra Modi’s vision, the Indian Tourism Ministry launched a Destination Wedding Tourism Campaign. This campaign seeks to explore avenues of great potential, for scaling tourism in India to new heights. The campaign seeks to expand India’s wedding industry, by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India.
Launching the campaign, Union Minister for Tourism G Kishan Reddy said, “Today marks the beginning of a remarkable journey. A mission to position India as the epitome of wedding destinations worldwide”. He further added that the campaign provides a “360-degree approach and will ensure that every moment, from the first ‘hello’ to the final ‘I do’ is a testament to India’s warm embrace and rich heritage”.
Furthermore, under this campaign, as of now 25 places provide exotic, beach destinations, Himalayan destinations, forest destinations, nature destinations and many more have been in the lists of government provided locations. The move will impact India’s destination wedding as a global choice.
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